99% of detailers have no idea how to market themselves. Just like these guys didn't..
After 20 years in business, they were still following suit with all the awful advertising they saw other detailers producing, and their prospects couldn't tell the difference between one or the other.
This is how I was able to crush them..
So, here's the thing.. The guys in your area, they're the same way! Check them out if you don't believe me..
Learning to position your business to provide value the competition can't stack up to, will make them completely irrelevant no matter how long they've been around..